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Vendor Central is where you stop acting like a marketplace seller and start acting like a wholesaler to Amazon itself. Instead of selling one order at a time to customers, you ship bulk orders to Amazon and they handle the rest—pricing, promos, and the “sold by Amazon” badge. For many brands, it’s tempting, but it also means giving up a slice of control in exchange for volume.
- Vendor Central comes into play only when Amazon invites you and starts sending purchase orders for your products.
- You ship in pallets or cases, Amazon owns the inventory, and they decide how it’s priced and marketed on the site.
- Run the math on all fees and terms, keep key SKUs on Seller Central if you want more control, and treat Vendor Central as one tool in your mix rather than an automatic upgrade.