A hijacked listing refers to a situation where unauthorized sellers attach themselves to an existing Amazon product listing and sell the same or counterfeit product under that listing. This often happens to private-label or branded products and can harm sales performance, brand reputation, and customer trust. Listing hijacking may lead to price undercutting, negative reviews, and Buy Box loss.
- How it happens: Hijackers add offers to a listing they do not own, sometimes selling counterfeit, used, or lower-quality versions of the product.
- Why it’s harmful: Hijacked listings can cause Buy Box loss, poor customer experience, negative reviews, and potential brand or account issues.
- How to fix it: Sellers can remove hijackers by enrolling in Brand Registry, filing infringement claims, using test buys, and monitoring listings regularly.
