X‑Ray is Helium 10’s product research window into Amazon—it lets you sit on a search results page and quietly ask, “Roughly how much are these guys selling, and how crowded is this space?” Instead of guessing from bestseller ranks alone, you get directional numbers for revenue, sales, and reviews in a single view. For Amazon sellers, that means fewer blind bets and more informed decisions before sending money to a supplier.
- Fire up X‑Ray when you’re shortlisting new product ideas or checking whether a niche has more competition than it first appears.
- The extension overlays estimates like monthly sales, revenue, and review counts on top of real search and product pages while you browse.
- Use it to avoid markets where only the top one or two players make real money and to spot quieter opportunities where demand is steady but review barriers are still manageable.
