Quantity discounts are the little nudge that makes a shopper think, “I may as well grab two while I’m here.” Instead of cutting your price for everyone, you reward people who buy more units or mix related products in a single order. For Amazon sellers, this is a gentle way to lift average order value and move stock faster, especially when you’ve got a hero product and a few slower friends sitting in the warehouse.
- Turn on quantity discounts when you want to push multi‑unit purchases, bundles, or clear extra inventory without a visible fire‑sale.
- Amazon applies the discount automatically once the buyer’s cart hits the quantity or combination you’ve set in Seller Central.
- Start with small, sensible tiers, watch how it affects margin and sell‑through, and then adjust the levels instead of guessing once and forgetting.
