Account Health Rating, or AHR, is Amazon’s score for how safely and reliably you’re running your seller account. It brings together policy violations, authenticity complaints, intellectual property issues, and other account risks into one visible measure.
A healthy AHR helps keep your business stable, while a weak one can lead to restrictions, listing removals, or even suspension. For sellers, it’s best treated as an early warning system rather than something to check only when there is a problem.
- Watch AHR closely whenever you receive policy warnings, customer complaints, or performance notifications.
- Amazon builds the rating based on unresolved violations and how serious those issues are.
- Keeping AHR healthy means resolving problems quickly and submitting proper documents when Amazon asks.
- Check Account Health regularly, because fixing small issues early is much easier than recovering after enforcement begins.
